A pre-sales brochure for the international market, this print guide was designed to answer all of the questions a patient thinks of after leaving the doctor’s office. It serves as a road map and a reference for a candidate for a cochlear implant.
This customer-facing print brochure is a resource for parents whose child is a candidate for a cochlear implant. The content engages, informs, and reassures parents during the acquisition stage of the customer lifecycle.
Part of an international marketing campaign called It's Your Moment, this website landing page positions the product as a consumer electronic device rather than a medical device by emphasizing benefits instead of features.