Copywriter

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Posts in DTC
Pre-sales brochure | MED-EL

A pre-sales brochure for the international market, this print guide was designed to answer all of the questions a patient thinks of after leaving the doctor’s office. It serves as a road map and a reference for a candidate for a cochlear implant.

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DTC, PrintHeidi Lang
Pre-sales brochure | MED-EL

This customer-facing print brochure is a resource for parents whose child is a candidate for a cochlear implant. The content engages, informs, and reassures parents during the acquisition stage of the customer lifecycle.

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DTC, PrintHeidi Lang
Landing page | MED-EL

Part of an international marketing campaign called It's Your Moment, this website landing page positions the product as a consumer electronic device rather than a medical device by emphasizing benefits instead of features.

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DTC, DigitalHeidi Lang